Where does our revolutionary coffee come from?

Viva Clandestino works closely together with our producers, the 7 Elements of Peru. The growers of our specialty grade permaculture grown coffee. This is where your cup of revolutionary coffee is grown

Specialty coffee produced in Peru from the Yanesha indigenous communities of the Oxapampa-Ashaninka-Yanesha biosphere reserve and according to the principles of permaculture.

Our coffee is grown according to the ethics of permaculture: Care for the Earth, Care for the People and Fair Share.

A permaculture grown specialty coffee that is high quality and authentic, contributes to the preservation and regeneration of the Amazon Forest, and creates conditions for security of workers livelihoods. 

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A fairer & more sustainable way to drink coffee, but how? 

The 7 Elements works directly in Peru to share & learn about permaculture and sustainable agriculture practices together with the workers in the region. They have built a lasting cooperative with the farmers, which respects their rights as workers and creates the conditions for financial security. 

Additionally, the 7 Elements supports the communities through holistic intervention – through agriculture & permaculture and the planting of new crops, or through help fixing water sanitary systems, or by supporting artisans and new potential revenue streams.

It is a community project in every sense of the word bringing real value and shared equity to each and every member.  

Together with the 7 Elements, three factors have been noted to create a true impactful difference to the beans, that of workers’ livelihoods, coffee quality and fair share.

Workers’ Livelihoods

Permaculture projects have shown to improve the general morale of workers; and in this case it is no different. Permaculture teaches people to go back to ancestral traditions, with a new awareness of science & technology. At first it is easy to accept these concepts due to the higher premiums involved, yet along the way, workers find it is easier to manage, and the benefits of  generating multiple profit streams are high. Overall it also allows them to maintain pride and power over their indigenous roots and traditions and most importantly, their land; something that was for long ignored due to the industrial agricultural practices.

Coffee Quality

Permaculture methodologies on the whole have increased the quality of the coffee bean, because the techniques help create a system which is resilient to a variety of negative impacts, including pests & diseases. Permaculture design also creates a landscape that is easier to manage and cultivate, meaning there are lower operational costs for the farmers. Farmers grow a multiple of crops, which contributes to various revenue streams at different times in the year – avoiding the seasonal peaks and dips when you rely on one single crop. Each lot is therefore entirely unique and can carry many characteristics that then transfer into the taste of the coffee bean. All this contributes to a more resilient coffee bean with an even more unique taste. 

Fair Share

Lastly, the effects of permaculture are seen up and down the entire value chain – from the producer all the way to the consumer. And we are no different, working with the 7 Elements ensures the profit is distributed equally along the supply chain, the farmers remain shareholders and therefore owners of their cooperative and the final customer receives a cup of revolutionary good coffee that matches the standards of environmental and social quality. 

This is an outstanding coffee and through this project the 7 Elements are creating a chain of real positive impact and progress where the final customer participates in the process by enjoying a delicious cup of revolutionary coffee