Permaculture Specialty Coffee: What is it and What Can You Expect?

Coffee is graded on a 100-point scale and beans which score above 80 points are considered specialty coffee. Along the entire supply chain the focus is on unique, high-quality beans grown in high altitudes, often by inter-generational farms and communities. Specialty coffee assures the right conditions to create a fair and economically secure way to grow coffee in the high altitude communities.  


Permaculture is a holistic approach to manage land and resources, to create circular systems, where the relations between land and people help promote health and wellbeing of present and future generations. Permaculture follows three innate principles; Care for the Earth, Care for the People, and  Fair Share. 


Permaculture grown specialty coffee brings together the elements of environmental regeneration and socio-economic security. Which in turn shifts the attention from traditional, mass production, mono-culture practices into biodiverse and climate-resilient farms which hold the conditions for human security.  The coffee industry was in need of a shake-up, and this is it.

What is the Lupuna coffee bean and How was it grown?

This coffee bean has a very balanced profile and an excellent body. The beans come from a lot which is protected by a very large (and sacred) Lupuna tree. It’s located in the Oxapampa-Ashaninka-Yanesha biosphere reserve in Peru. This is where the coffee farmers of the Yanesha indigenous communities produce our excellent coffee according to the permaculture principles. The Lupuna tree, which brings much needed shade to the rainforest is the namesake of this permaculture lot produced by The Seven Elements


The Lupuna tree can reach 70m high and is one of the largest trees in the Amazonian rainforest ecosystem. It has been drastically removed by logging practices for manufacturing purposes, even though it is considered a sacred tree for the communities living in the rainforest. The Lupuna is a powerful sacred spirit to respect, protect and worship. 


The Lupuna stands in the permaculture and conservation lot in the heart of the Tsachopen community and protects all the small farmers who helped put together this truly special blend. At 1650m in altitude this bean is grown via permaculture practices and is free from any type of pesticide, herbicide or unnatural fertilizers. 

What can you expect?

Grown in Peru and roasted in Amsterdam this cup of revolutionary coffee will not disappoint. A bean grown via permaculture design, in conditions that favor the planet, people and profit; for the long-term sustainability of the coffee industry

The blend brings notes of caramel, raw brown sugar, vanilla and molasses which creates a delicate body with sweet and fruity acidity level. You can expect a delicate espresso with sweet and fruity tones; or a comforting filter coffee with a delicious caramel kick.


Get your delicious cup of revolutionary coffee and contribute towards creating the conditions for change in the coffee industry.